International Market Entry
There are various entry modes to consider. Exporting allows businesses to sell products directly to foreign markets with low risk and investment. Licensing and franchising involve allowing local businesses to use your brand and business model in exchange for royalties or fees.
Joint ventures are another option, where partnering with local firms can help share resources, knowledge, and risks. Alternatively, wholly owned subsidiaries require establishing a new company in the foreign market, which offers higher investment and control but also greater risk.
Entry Strategies
- Selling products directly from the home country to foreign markets.
- Allowing foreign entities to use your brand and business model.
- Partnering with local businesses to share resources and risks.